Letter of Justification: Why YOU should attend SMTULSA Conference 2018

Here is the template: Feel free to copy and paste this into your own document or email.

Date:
To:
From:
Re: Attending SMTULSA Social Business Conference 2018

Dear [Manager],

I’m writing to ask for approval to attend the 2018 SMTULSA Conference March 29- March 30 in Tulsa, Oklahoma. It is important that someone from our company attends, as this is the premier social media and business conference in the area.

I would be joining other qualified marketing and social media professionals for interactive learning opportunities, peer-to-peer learning, and networking. I would also have the opportunity to gain valuable insights from prestigious speakers such as Jacob Chappell, Vice President of Sales at SOCi; Curtis Midkiff; Sr. Advisor on the Social Business team, at Southwest Airlines, Dr. Adam C. Earnheardt, professor and chair of the department of communication at Youngstown State University in Youngstown, OH will be on hand to talk about onboarding social media interns, Becky McCray will be back to talk about how she and Deb Brown have used webinars to turn their business around. Daphne Leblanc will talk about using Facebook Live for business, There will be speakers talking about Facebook and Google Ads, Working with influencers, Reviews, and Chatbots. ( add any other speakers and topics that fit your goals ) A full list of speakers can be found at smtulsa.com/speakers. [find the speakers and topics that fit your needs]

The SMTULSA Breakout Sessions will provide high-level actionable information about how Facebook has changed over time and how we need to manage, cause marketing, content creation and creativity, search engine optimization, reaching millennials, social media for food businesses, email marketing, and how we can become a more social business.

Sending more that one person to the conference ensures that we’ll be able to get to all of the breakout sessions and share our knowledge when we return to the office. SMTULSA is offering a special discount for teams. We can send up to 5 people for the price of 3.
Local speakers and speakers from around the country will gather at the Hard Rock Hotel & Casino – Tulsa. Speakers who are actually doing the work of social marketing and are willing to share what they’ve learned. Speakers will provide an insightful perspective on how social media is enhancing their productivity and efficiency and share their deployment strategies and tactics.
The conference has a discounted rate at the Hard Rock if I book my room before February 29. [click here http://smtulsa.com/book-your-room-tulsahardrock/]

If I register before March 1, 2018, I can take advantage of a $50 promo code.

[use promotion code: MyBossSaidYes or click here https://smtulsa2018.eventbrite.com?discount=MyBossSaidYes N/A for team pricing. ]
The exploding growth of social media, digital channels, and multiple screens are all fueling a digitally connected consumer. The information and insights that I will be able to bring back will be of significant value to us here at [Insert company name].

I found this video https://youtu.be/FgAzfhxlq1k online that really speaks to how this conference is different and why I think the environment will be great for me (us) to find the right solutions for our efforts. I will be able to learn not only creative ways to connect with our customers {donors, members} on the social platforms, but I’ll be able to learn about ways to measure and report our results as they relate to our organization’s objectives.

In particular, I’d like to focus on finding solutions or best practices that could benefit these projects:
[project or initiative]
[project or initiative]
[project or initiative]

The educational and networking opportunities available at SMTULSA Social Business Conference 2018 are well worth the investment as I expect to return with a wealth of new knowledge and insights to share with our team.
After the conference, I will submit a post-conference report that will include an executive summary, major takeaways, tips and a set of recommendations to maximize our investment in SMTULSA Conference. I can share this relevant information with [Insert key personnel] upon my return.

I hope that this information is useful, and demonstrates the value in my attending 8th annual SMTULSA Social Business Conference presented by Social Media Tulsa.
I look forward to speaking with you about the conference as soon as possible, and how we can minimize costs, before that date.
Are you available for a meeting on [Insert date] at [Insert time] to discuss this?
Many thanks

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