For the past 18 years, Aimee has continued to develop her skills within the ever-evolving world of digital marketing, focusing primarily on organic SEO and web copywriting. At the turn of the millennium, she founded a very successful copywriting firm, Word Associates. As a retired competitive and professional figure skater, Word Associates was born from her desire to help other athletes and health professionals to achieve top SERP positions, higher CTRs and better conversions. In doing so, the company quickly built its global clientele, and was rebranded in 2008 as a more industry-specific entity, Stellar SEO. In an earlier life, Aimee worked not only in SEO, but also as editor, copyeditor, proofreader and freelance feature writer for dozens of leading publications (online and print), including The SEM Post, Addme.com, PC Today, International Figure Skating magazine, Smart Computing, TechNews and Presstime. Today, she’s back where she belongs as CEO of Media Wise Marketing, where she provides digital marketing services to B2B and B2C clients across North America, Europe and Australia. With nearly two decades in the digital media space, Aimee continues to be on the forefront of digital, social and content marketing trends and technologies.