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Amanda Beck

Amanda Beck

Amanda Beck is a marketing communications strategist who believes in the power of doing good. For the past decade, she has worked to support educational organizations, including her current role as marketing communication manager at the Texas Association of School Boards. Beck believes that nonprofits deserve quality marketing that helps them reach their goals of growing membership, raising funds, or increasing awareness about a cause. A lifelong learner, her current interests include diversity and inclusion, U.S. history, and etymology. Beck has an MS in integrated marketing communications from West Virginia University and a bachelor’s degree in English writing and rhetoric from St. Edward’s University. She currently resides in Austin, Texas with her husband, two sons, and feisty cat

Bringing Sexy Back: How to Market a Boring Business

Creative space 1

Four strategies marketers can use to creatively promote their companies Real-world examples of how “boring” businesses market and engage their audience Learn how to implement the techniques in your own experience with a mini-case study

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