Cheryl Lawson brings corporate marketing communications, entrepreneurial acumen, and deep social media and event marketing expertise to her clients, colleagues, and students. Cheryl’s own event, the annual SMTULSA Social Business Conference, has put Tulsa on the social media conference map.
As the founder and organizer of Social Media Tulsa and SMTULSA Conference, Cheryl works tirelessly to make the annual conference a wonderful experience. “I work hard to create the content and environment that is comfortable for everyone to learn and share, said Cheryl. “Once the conference starts, I get out of the way and let the conference become what it needs to become for the people in attendance.”
Before returning to Tulsa, Oklahoma Cheryl served as marketing manager for Fleetwood Enterprises. As marketing manager, Cheryl was in charge of creating the RV division’s digital content. Before Fleetwood, Cheryl was a District Manager for General Motors’ Pontiac Division. During her ten-year career with GM, Cheryl led corporate to dealer communications in several major markets. Cheryl is the founder of social marketing firm Party Aficionado, LLC where she helps small businesses create social marketing strategies and PR plans. In 2010, Cheryl founded Social Media Tulsa the area’s go-to resource for social media influencers, consultants, and live event social media teams. As a popular speaker, Cheryl’s topics include social media for events.
Cheryl holds a BA from Southern University in Baton Rouge and an MBA from Nova Southeastern University. She is a marketing course developer and adjunct professor for University of California’s Extension Center where she teaches social media marketing, event marketing, market research, and event sponsorship courses.