Curtis Midkiff

Curtis Midkiff

What’s your DJ name? Guess who’s back? @clmidkiff kicked off the social l
Curtis Midkiff is the Sr. Advisor on the Social Business team, at Southwest Airlines, the country’s largest domestic airline and the most successful low-fare, high-frequency carrier. The Social Business team at Southwest is responsible for setting the strategic vision for social across the enterprise and Curtis has the primary responsibility for building on the current social business roadmap with a focus on long-term planning for the future. Prior to joining Southwest Airlines, Curtis served as Director of Social Engagement for the American Red Cross and Society of Human Resource Management (SHRM). Curtis is a recognized thought leader on social media strategy for brands and has been featured in a range of media outlets including, Bloomberg,, The Wall Street Journal and the New York Post.



Last Night a DJ Saved your Brand: Social Media Lessons from the Booth – Part II

In 2015, Curtis Midkiff launched this topic at SMTULSA Conference. in 2018, Curtis returns to add more to the topic of social listening 1. How to Get The Party Started — Strategies for Knowing Your Audience 2. Get Em on the Dance Floor — How to activate influencers 3. Listen and Learn — How being […]

Creativity Social Listening Social Media