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Danica Jones

Danica Jones

Danica Jones Senior Director of Marketing and Communications
at Fabricut, Inc.Overseeing strategy and execution of marketing efforts across Fabricut, Inc.’s family of brands: Trend, Fabricut, Fabricut Contract (our Hospitality division), Stroheim, S. Harris, and Vervain.
Managing a team of 13, including our Design Associates, Photographers, Graphic Designers, and PR/Communications Specialists.
Developing a forward-thinking approach to marketing our products to the trade, fostering a proactive approach with solution-oriented thinking.

Selling your Vision: Getting Buy-in on Innovative Ideas

Sequoyah V

Marketers often struggle with selling innovative ideas in more traditional settings. This session will provide key tips on how to identify advocates, develop strong marketing strategy pitches, and ways to educate less marketing-savvy and tech-savvy clients so you can get innovative and impactful ideas executed and increase successful outcomes in your marketing efforts.

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