Robert Bochnak is the Director of Social Media for the Harvard Business School’s Alumni Office. In this role, he manages social media channels—Twitter, Facebook, LinkedIn, and Instagram—for the school’s alumni office and since January 2013 he has helped the school generate more than 50,000 individual alumni interactions via Twitter, Instagram, and Facebook. Robert is also the author of “Social Media Matters,” a blog about social media and higher education, and is the former writer and editor of “GradMatters,” the Blog for the Tufts University Graduate School of Arts and Sciences. Robert holds a Master of Arts degree from the Tufts University Graduate School of Arts and Sciences and a Bachelor of Arts degree from the University of Massachusetts-Amherst.
1) How social media professionals–in almost any field–can engender positive digital relationships with their audience using my Identify, Engage, and Leverage approach. 2) Strategies for driving your audience to content on your website. 3) Approaches to measuring the ROI of your social media work. 4) Novel approaches to Twitter, Instagram, Facebook, and LinkedIn Powered by […]