Sheila Scarborough is a speaker and trainer specializing in tourism, travel, and social media. Along with Leslie McLellan, she’s part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality.
She is on the National Professional Development Committee for the AWC (Association for Women in Communications,) co-founded and still writes for the award-winning Perceptive Travel blog, helps run #tourismchat on Twitter, and serves on the Programming Committee for SXSWi, the South by Southwest Interactive tech conference.
A U.S. Navy veteran, Sheila is an NHRA drag racing fan because there is one winner, one loser, and no whining.
Destination and hospitality marketers have attractive products to sell (a town, an attraction, a scenic byway, a hotel, an experience) but they must deal with an often lengthy and complex customer journey, both offline and online, across multiple digital devices. Maybe this sounds like your situation. What succeeds and what doesn’t? Find out what any […]