Tom Bowen is President & Founder of Web Site Optimizers, a consulting agency focusing on delivering bottom-line results for customer websites through practices such as Usability Testing, Conversion Rate Optimization, Advanced Analytics, and A/B Testing. Since its founding in 2002, Web Site Optimizers has helped clients such as Bayer, Verizon, Dynamex, Maggiano’s, and Pegasus Solutions utilize their websites to meet and exceed their marketing objectives.
Tom’s experience in Internet Marketing dates back to 1999 working for GTE, Sprint, and Verizon prior to founding Web Site Optimizers in 2002. He has always been passionate about making things easier to use.
Tom lives in Dallas, Texas with his wife and three children. He claims to be the luckiest man in the world.
Being successful at Conversion Optimization requires more than aptitude, creativity, and persistence. It also requires the use of some tools. But for a small business or someone just getting started in CRO, the cost of many of the available tools can be overwhelming. And there are so many choices out there, which ones are the […]